Trade Show Design
Advantage Homes
A winner, year after year after year…
Advantage Homes, a leader in manufactured housing, participated in the WMA Trade Show where we designed and developed their trade show booth, creating an experience that outshined every other booth in the show. They were the most-loved booth by the attendees and a winner every year! After the show designees determined a theme, I handled all creative and implementation.
Here is what we did.
Conceptual booth direction and design
Booth development: details of structure, swag, location of experience items
Designed informational and experiential pieces of the booth
Ordered all printing, product, and structural items needed
Transported and set up booth on location
Trained attending sales team on the “Attendee’s experience” details.
In the show example below, the 2005 James Bond theme experience began with a martini served to an attendee by a sales team member in a black gown or tuxedo. A velvet rope surrounded a contest for a diamond bracelet. With a donation and a completed contact form, attendees could drop in their guess for how many “diamonds” they thought were in the martini glass. At the end of the show, the donations for the guesses were given to a predetermined and well-deserved charitable organization. A win-win!
